Jeremy Loreau, sports + nutrition coach for women since 2015

Today, many people know me through the body transformations I help achieve, my detailed case studies or my work as a fitness and nutrition coach to public figures such as Caroline RECEVEUR.

But before I was the person helping others, I was the one struggling. I went through what I call dieting hell.

On 22 February 2013, aged 19, I tried the worst diet of them all. From Monday to Friday, I ate the same bland lunch: a fillet of pollock and steamed green beans. Yum. That colourless, tasteless meal captured the monotony of that period of my life.

At around 5:30 pm, I would get on the cross-trainer to make up for the previous weekend's excesses. I pushed myself to exhaustion, convinced that sweating would wash away my mistakes and eventually earn me the body I wanted. Afterwards, I would gulp down heavy protein shakes and supplements that were supposed to optimise my muscle growth.

Then evening came, and it started all over again: just me, a slice of chicken and spinach without cream or flavour. Never any enjoyment. I knew these meals were wrong for someone who loved sweet, rich food as much as I did, but my coach kept telling me they were good for me.

When cheat-meal time came, I welcomed my sworn enemies: abundance and excess

I made up for the week's food frustration by bingeing at the same all-you-can-eat buffet. Those episodes cost me a fortune, too. But I had earned my reward, hadn't I?

I could not help myself. I had to keep eating for as long as I could fit more in, until my body was begging me to throw up. In less than an hour, I would undo all the sacrifices of the week. I felt ashamed.

Over the months, the episodes got worse. My Saturday treat meal was joined by a Sunday cheat breakfast. Gradually, the cheat meal became a cheat day, then entire weeks of stuffing myself with processed food.

The repeated binges slowly destroyed my self-esteem. I slipped into an “I've already blown it, so why stop?” mindset. The worst part was that I felt guilty from the very first moment I broke the strict rules I had set myself.

One minute of pleasure, seven days of remorse. Over and over. I could not escape that vicious cycle. Junk food even haunted me at night…

And do you know what?

In 3 years of dieting, I gained 21 kg of fat

My weight kept yo-yoing because, between binges, I continued my extreme cutting diet to get rid of the love handles that made me so self-conscious. I made up flimsy excuses to avoid restaurants, afraid I would not be able to eat enough.

Or rather, afraid I would not be able to stuff myself as much as I wanted.

I dreaded what my loved ones would think when I loaded up for a third round at the buffet. I even refused to go on a seaside holiday with my partner because I was ashamed to show my body in swimwear. Do you know that feeling?

It brought tears to my eyes.

I was trapped in a vicious cycle. Bingeing had become my refuge again. Why again? Because my weight had made me miserable for a very long time. As a child, my “friends” would point at me and laugh in the playground because I was chubby.

They did not know that my mother, who worked incredibly hard, brought sweets home every evening to make up for being away. Looking back, I cannot blame her. She raised my sister and me on her own.

So I grew up with junk food, with that feeling of loneliness and that need for a reward. I became hooked on sugar without meaning to, because I depended on those little gestures that made me feel close to my mother.

For 3 years, I faced repeated setbacks with coaches and fad diets

They gave me rigid rules and restrictive programmes that I followed without ever understanding why I was doing any of it or what it was really doing for me. I began to believe I was too weak, simply not good enough, to build the body I wanted.

Dieting had completely worn me down mentally. But I felt I still had one last chance. I was ready to rethink my entire relationship with food to escape that hell.

Enough. I said no to all those miracle methods from specialists who were damaging both my physical and mental health.

To understand what my body really needed and learn to respect it, I went on to earn several nutrition certifications.

My life changed the day I was finally able to make sense of everything I was eating thanks to my new knowledge. I discovered the joy of cooking healthy, delicious meals, with no forbidden foods, while still enjoying myself.

No more demonizing foods that are too fatty or too sugary. No more depressing restrictions. No more cheat meal to reward myself. No more compensation after a celebratory meal. No more obsessions or binge eating episodes.

Today, I enjoy everything I want, without feeling guilty.

I feel free.

Thanks to a nuanced approach to eating, I took the time to build a body I love. A body I nourish consciously and thoughtfully.

This is my story. I tattooed it onto my body over time, so I would never forget where I came from. But at this point, you may be wondering what motivates my work.

Why this man coaches women over 40

I did not choose to become a coach just for spectacular before-and-after transformations.

I chose it the day I understood what it means to lose your freedom. My grandmother was not a lazy woman. She was stylish, elegant, always well put together. She belonged to a generation where thinness symbolized distinction, and sport was a masculine luxury. She never felt the need to move to feel good, at least that is what she believed.

Until that ordinary fall in a supermarket.

Nothing serious, people said. And yet, it was the turning point. Her body, which she had never strengthened, could not withstand the impact. The fracture, the rehab, then the sedentary life. First the cane, then the walker, and finally the wheelchair. Her world gradually shrank until it was limited to a living room, a television, and a meal tray. She kept smiling, but I could clearly see that behind that smile, there was no more movement, no more breath, no more strength.

This is the image I keep of her, a gentle, loving woman, trapped in a body she had never learned to care for.

She took refuge in food, the only thing she could still offer generously. At her house, refusing a plate meant refusing her love. So I ate. Out of respect, out of affection. Without realizing it, she was teaching me two things at once, the beauty of giving, and the danger of the habits we pass on without questioning them.

When she passed away, I understood that her story was not a fatality, but a consequence. That we do not grow old because we age, but because we stop moving.

That silent promise, to never let someone I love fade away before their time, became a mission.

That is where my mother's story intertwines with hers. My mother also fought against her body. I watched her weigh herself, restrict herself, buy slimming drinks and meal replacements. I remember her in her office, with an empty stomach, convincing herself that she had to suffer to deserve her figure. I also remember her episodes, a box of cereal, cheese, bread, as if trying to fill a void no diet could soothe. I was there, beside her, eating the pastry she had brought me, without understanding that we were sharing the same spiral, the spiral of guilt, fatigue, and the need for love.

Between my grandmother, who slowly faded away, and my mother, who exhausted herself fighting, I understood how deeply our relationship with the body can become a prison.

That is the obvious reason I chose to support women.

I guide those who have too often forgotten themselves by giving, nourishing, and carrying for others. Those who, like them, learned generosity before strength. My work is not about transforming bodies just to make them more beautiful, but about giving them back their freedom. About teaching them that health is not a punishment, but an act of love toward oneself.

When I dove into the world of fitness, I thought I would find answers, but I lost myself

I wanted to understand how this body I hated worked. But I quickly discovered an industry built on lies and guilt. It does not try to educate you, it keeps you in ignorance so it can sell you the next miracle solution. It makes you believe your body is a problem, and that it must be fixed at all costs.

Until the day I decided to disobey. To stop submitting to absurd rules and start understanding them. To stop trying to fit a standard and start reclaiming freedom.

It is this freedom that I want to pass on today.

My work is not about imposing a model, but about teaching autonomy. I help women take back power over their bodies, understand what they are doing and why they are doing it. I do not promise miracles, I pass on knowledge. I teach them to eat without fear, to move without constraint, to make progress without judging themselves. To transform their bodies, yes, but above all their relationship with themselves.

Because real transformation does not begin in the gym, but in the mind.

My approach is minimalist, scientific, and deeply human

I am not trying to do more and more, but to aim right. In training as in nutrition. I help women become strong in the fullest sense of the word, strong in their minds, solid in their bodies, confident in their ability to assert themselves and push beyond their limits. A strength you can see, feel, and that sets you free. Together, we shape a harmonious and powerful body, capable of moving without pain, carrying daily life with ease, and fully embodying who they are becoming.

I do not promise miracles. I help women regain the freedom to eat without fear, by understanding what they are doing and why they are doing it. To nourish themselves with pleasure, with solid knowledge rather than restrictions.

My profession is not to create elite athletes, but everyday athletes, women who are free to love their bodies, free to age without giving up their abilities, free to feel proud of themselves without having to suffer to get there.

Every woman I support carries a story

Often, they doubt, they tell themselves it is too late. But it is never too late to reconcile with yourself. My role is to turn on the light. To show them that they already have everything within them to become strong, fulfilled, and independent. My work is not just about transforming bodies, but about transforming stories. About proving to them that freedom is not found in perfection, but in understanding.

This is the fight I carry on every day, to give women back the power to never again feel trapped in their bodies. Because if my grandmother taught me the cost of inaction, my mother taught me the cost of struggle. And it is between these two inheritances, resignation and suffering, that I chose my path, the path of reconciliation.

But you need to know this too.

I’m lucky to live and share my passion with the woman of my life

This is Maëlle, my wife, the one who has been by my side for over ten years, with unwavering support. Even when I was going through my crises, she never judged me. She picked me back up, again and again.

I owe her a lot.

Today, Maëlle is an integral part of my work. Together, we come up with the indulgent recipes you find on the site, and much more. If you want to understand what drives her, what pushes her to go so far in everything she does, I invite you to discover her story.

Here’s a fact few people know: Maëlle and I chose not to have children so we could travel freely and discover the world at our own pace. We lived in Réunion Island (our home island), then in Bordeaux, Nice, Corsica, Spain, Vietnam, and Thailand. Not to mention the countless trips we take.

Well, when I say no children, that’s not entirely true.

Nola has been our little girl since 2017.

A Pomeranian with a strong personality. Thanks to her small size, she comes with us everywhere, from one continent to another.

Thank you for reading this far. You now know a little more about me. And since nothing is more precious than your health and well-being, it’s time for you too to take the first step toward your new life.