Jeremy Loreau, sports + nutrition coach for women since 2015

A lot of people know me today through my physical transformations, my detailed case studies, or my role as a fitness and nutrition coach for celebrities like Caroline RECEVEUR.

But before becoming the one who helps others, I was the one who failed. I went through what I call diet hell.

On February 22, 2013, at 19, I tried the worst one of all. From Monday to Friday, I ate the same bland lunch every day: a pollock fillet and steamed green beans [yum-yum]. That colorless, flavorless plate perfectly captured the monotony of that period of my life.

Around 5:30 p.m., I got on the elliptical to make up for the excesses of the previous weekend. I kept going until exhaustion, convinced that if sweat could wash away my sins, I would eventually deserve the body I wanted. After the workout, I downed filling protein shakes and supplements that were supposed to optimize my muscle gains.

Then in the evening, same thing again: one-on-one with my slice of chicken and my spinach, no cream, no flavor. No pleasure, ever. I could feel these meals were not made for the sugar-and-fat lover I was, but my coach at the time kept repeating over and over that it was good for me.

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When cheat meal time came around, I opened the door to my sworn enemies, abundance and excess

I made up for a week of food frustration with full-on food binges at that same all-you-can-eat buffet. Those episodes cost me a crazy amount of money too. But after all, I had earned my reward, right?

It was stronger than me: I had to stuff myself as long as I could keep going. Until my body was begging me to throw up. In less than an hour, I undid all the sacrifices I had made that week. The shame.

As the months went by, the binges got worse. My Saturday treat meal was joined by a Sunday cheat breakfast. Sneakily, the cheat meal turned into a cheat day, then into entire weeks of stuffing myself with processed foods.

I slowly destroyed my self-esteem because of those repeated slipups. I had gone into screw it, I'm already screwed mode. The worst part is that I felt guilty from the very first seconds when I stopped following the harsh rules I imposed on myself.

One minute of pleasure, seven days of regret. Non-stop. I was unable to break out of that vicious cycle. Junk food haunted me even at night...

And you know what?

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In 3 years of dieting, I gained 21 kg of fat

I was constantly yo-yo dieting because alongside my binges, I kept up my extreme cut to lose the love handles that were destroying my self-confidence. I came up with lame excuses to turn down restaurant outings because I was afraid I would not be able to eat my fill.

Or rather, because I was afraid I would not be able to stuff myself the way I wanted.

I dreaded the looks from the people close to me when I stocked up for the third round at the buffet. I even went so far as to refuse to go on a beach vacation with my girlfriend because I was ashamed to show my body in a swimsuit. Do you know what I mean?

It brought tears to my eyes.

I was trapped in a vicious cycle. My slipups had become my refuge again. Why again? Because my weight had made my life miserable for a very long time, you see. When I was a kid, my friends pointed at me and made fun of me in the schoolyard because I was the fat kid.

They had no idea that my mother, who worked hard, brought sweets home every night to make up for her absence. Looking back, it is impossible for me to blame her. She raised my sister and me on her own.

So I grew up with junk food. With that feeling of loneliness and that need for reward. I became addicted to sugar against my will because I was dependent on those little gestures that made me feel closer to my mother.

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For 3 years, I went through one failure after another with coaches and trendy diets

They gave me ready-made rules, restrictive programs that I followed without ever understanding why I was doing any of it, or what it was really doing for me. I was seriously starting to believe that I was too weak, too flawed to build the body I wanted.

Dieting had literally fried my brain. But I felt like I still had one last chance. I was ready to completely rethink my eating behavior to get myself out of that hell.

Stop. I said stop to all those miracle methods from experts that were wrecking my health, both physical and mental.

So, to understand what my body truly needed and learn to honor it, I earned several certifications in nutrition.

My life changed the day I was finally able to make sense of everything I was eating thanks to my new knowledge. I discovered the joy of cooking healthy, delicious meals, with no forbidden foods, while still enjoying myself.

No more demonizing foods that are too fatty or too sugary. No more depressing restrictions. No more cheat meal to reward myself. No more compensation after a celebratory meal. No more obsessions or binge eating episodes.

Today, I enjoy everything I want, without feeling guilty.

I feel free.

Thanks to a nuanced approach to eating, I took the time to build a body I love. A body I nourish consciously and thoughtfully.

This is my story. I tattooed it onto my body over time, so I would never forget where I came from. But at this point, you may be wondering what motivates my work.

Why this man coaches women over 40

I did not choose to become a coach just for spectacular before-and-after transformations.

I chose it the day I understood what it means to lose your freedom. My grandmother was not a lazy woman. She was stylish, elegant, always well put together. She belonged to a generation where thinness symbolized distinction, and sport was a masculine luxury. She never felt the need to move to feel good, at least that is what she believed.

Until that ordinary fall in a supermarket.

Nothing serious, people said. And yet, it was the turning point. Her body, which she had never strengthened, could not withstand the impact. The fracture, the rehab, then the sedentary life. First the cane, then the walker, and finally the wheelchair. Her world gradually shrank until it was limited to a living room, a television, and a meal tray. She kept smiling, but I could clearly see that behind that smile, there was no more movement, no more breath, no more strength.

This is the image I keep of her, a gentle, loving woman, trapped in a body she had never learned to care for.

She took refuge in food, the only thing she could still offer generously. At her house, refusing a plate meant refusing her love. So I ate. Out of respect, out of affection. Without realizing it, she was teaching me two things at once, the beauty of giving, and the danger of the habits we pass on without questioning them.

When she passed away, I understood that her story was not a fatality, but a consequence. That we do not grow old because we age, but because we stop moving.

That silent promise, to never let someone I love fade away before their time, became a mission.

That is where my mother's story intertwines with hers. My mother also fought against her body. I watched her weigh herself, restrict herself, buy slimming drinks and meal replacements. I remember her in her office, with an empty stomach, convincing herself that she had to suffer to deserve her figure. I also remember her episodes, a box of cereal, cheese, bread, as if trying to fill a void no diet could soothe. I was there, beside her, eating the pastry she had brought me, without understanding that we were sharing the same spiral, the spiral of guilt, fatigue, and the need for love.

Between my grandmother, who slowly faded away, and my mother, who exhausted herself fighting, I understood how deeply our relationship with the body can become a prison.

That is the obvious reason I chose to support women.

I guide those who have too often forgotten themselves by giving, nourishing, and carrying for others. Those who, like them, learned generosity before strength. My work is not about transforming bodies just to make them more beautiful, but about giving them back their freedom. About teaching them that health is not a punishment, but an act of love toward oneself.

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When I dove into the world of fitness, I thought I would find answers, but I lost myself

I wanted to understand how this body I hated worked. But I quickly discovered an industry built on lies and guilt. It does not try to educate you, it keeps you in ignorance so it can sell you the next miracle solution. It makes you believe your body is a problem, and that it must be fixed at all costs.

Until the day I decided to disobey. To stop submitting to absurd rules and start understanding them. To stop trying to fit a standard and start reclaiming freedom.

It is this freedom that I want to pass on today.

My work is not about imposing a model, but about teaching autonomy. I help women take back power over their bodies, understand what they are doing and why they are doing it. I do not promise miracles, I pass on knowledge. I teach them to eat without fear, to move without constraint, to make progress without judging themselves. To transform their bodies, yes, but above all their relationship with themselves.

Because real transformation does not begin in the gym, but in the mind.

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My approach is minimalist, scientific, and deeply human

I am not trying to do more and more, but to aim right. In training as in nutrition. I help women become strong in the fullest sense of the word, strong in their minds, solid in their bodies, confident in their ability to assert themselves and push beyond their limits. A strength you can see, feel, and that sets you free. Together, we shape a harmonious and powerful body, capable of moving without pain, carrying daily life with ease, and fully embodying who they are becoming.

I do not promise miracles. I help women regain the freedom to eat without fear, by understanding what they are doing and why they are doing it. To nourish themselves with pleasure, with solid knowledge rather than restrictions.

My profession is not to create elite athletes, but everyday athletes, women who are free to love their bodies, free to age without giving up their abilities, free to feel proud of themselves without having to suffer to get there.

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Every woman I support carries a story

Often, they doubt, they tell themselves it is too late. But it is never too late to reconcile with yourself. My role is to turn on the light. To show them that they already have everything within them to become strong, fulfilled, and independent. My work is not just about transforming bodies, but about transforming stories. About proving to them that freedom is not found in perfection, but in understanding.

This is the fight I carry on every day, to give women back the power to never again feel trapped in their bodies. Because if my grandmother taught me the cost of inaction, my mother taught me the cost of struggle. And it is between these two inheritances, resignation and suffering, that I chose my path, the path of reconciliation.

But you need to know this too.

I’m lucky to live and share my passion with the woman of my life

This is Maëlle, my wife, the one who has been by my side for over ten years, with unwavering support. Even when I was going through my crises, she never judged me. She picked me back up, again and again.

I owe her a lot.

Today, Maëlle is an integral part of my work. Together, we come up with the indulgent recipes you find on the site, and much more. If you want to understand what drives her, what pushes her to go so far in everything she does, I invite you to discover her story.

Here’s a fact few people know: Maëlle and I chose not to have children so we could travel freely and discover the world at our own pace. We lived in Réunion Island (our home island), then in Bordeaux, Nice, Corsica, Spain, Vietnam, and Thailand. Not to mention the countless trips we take.

Well, when I say no children, that’s not entirely true.

Nola has been our little girl since 2017.

A Pomeranian with a strong personality. Thanks to her small size, she comes with us everywhere, from one continent to another.

Thank you for reading this far. You now know a little more about me. And since nothing is more precious than your health and well-being, it’s time for you too to take the first step toward your new life.